Thursday 13 August, 2020

By Pamela Brankin

Weber Shandwick Scotland’s Amy Moore was named Rising Star of the Year at the PRCA Dare Scotland awards this week.

Amy joined Weber Shandwick’s UK-wide Early Careers Programme in 2018 and spent a year as an Apprentice taking part in blended training and hands-on experience before being promoted to Associate last year. During her apprenticeship she was also selected for McCann World Group’s Out of Office For Good programme for Raleigh International and travelled to Tanzania to share her skills and experience with local young people.

Amy was recognised by the PRCA for her commitment to developing both herself and the wider industry. As well as being a key member of Weber Shandwick’s integrated media team, she lectures and supports students at Robert Gordon University and is a member of the CiPR Future Leaders Committee.

Weber Shandwick Scotland Managing Director Natalie Buxton said: “Amy has a real hunger to learn, grow and share her experience. She is a true rising star and asset to the team.

“Our apprentice programme creates real opportunity for people of all backgrounds to experience a range of different specialisms here at Weber Shandwick – spending time with the content, strategy, integrated media and client experience teams to really discover what inspires them. Amy is one of a number of really talented designers, consultants and experts across our team who joined the programme and continue to achieve great things with the business.”

Amy was delighted to receive her award, explaining: “I’m really excited to have been named this year’s PRCA Scotland Rising Star just two years into my career. I’ve already learned so much from my colleagues and peers and been offered some really great opportunities to support exciting clients, campaigns and initiatives, as well as getting the opportunity to visit Tanzania as part of the McCann Worldgroup Out Of Office For Good programme.

“I’m really proud and grateful to work for such a great company and look forward to continuing to support other young people coming into the industry.”

Laura Sutherland, who chairs CIPR Scotland was also full of praise: “To win Rising Star of the Year is a huge accomplishment and also should be a boost to Amy’s confidence in her abilities. Congratulations!

“The next generation of practitioners have an exciting future in public relations and it’s important we continue to recognise those who stand tall and demonstrate excellence.”

Pamela is Head of Business Development and Marketing. She is responsible for business growth and bringing Weber Shandwick’s communications expertise to businesses across the country and beyond. Contact her at