My Apprenticeship as a Junior Designer: Animation, Social Campaigns and Client Work.
Our current apprentice, Bryce Miller, joined us in September 2019 as a Junior Designer and has been working in our in-house content studio. Throughout his time with Weber Shandwick he has taken campaigns from concept to market, designed award entries for our portfolio of clients and is our resident brand expert for all things Weber Shandwick.
Why did you choose to apply for the apprenticeship programme?
I had been working at a small PR agency and working on campaigns alongside the team there but as I started to develop my skills, I knew I wanted to get my teeth into something bigger.
Also, the fact that the agency was part of a global network with access to talent and skills across the world made me really keen to apply, so I did and now I’m almost a year in and have a variety of projects and skills under my belt.
How did you find the application process?
If you’re passionate, want to impress and aim to push boundaries then the process should come easily. I applied intending to become a designer, so I had to respond to a brief by creating something that stood out from what others would be submitting.
What projects have you enjoyed working the most on?
I’ve enjoyed working on various magazines, adverts and campaigns which I’ve been guided through by the other designers.
I work closely with the in-house marketing team to create social media content, creative for the website, award entries and client documents.
What area do you feel you have most improved on?
I started with no previous experience of animation and have been able to learn and develop in this specialist skill.
Additionally, I’ve become more focused when creating material, specifically in typographic and graphic detail. It really helps that I am working as part of a skilled design team that can help me to develop, keep me motivated and naturally want to share knowledge and expertise with one and other.
How do you find working within a big design team?
The benefit of working in a big team is the wealth of different skills and expertise. We have designers who are animators, print specialists, editors and digital marketing gurus and I try and soak up as much of that knowledge as possible. Everyone is also really nice and helps a lot which makes my learning much easier!
Where would you like to see yourself in a couple of years?
I’d like to specialize in UI/UX Design, probably with a focus on User Interface design and Illustration.
Although, as a designer who’s just starting their career, I think you want a taste of everything. I’m currently trying to grasp After Effects and animation from illustration.
What has been the most rewarding thing you have done while being at Weber Shandwick?
I love working on client campaigns from beginning to end – seeing something you have created in-market is very rewarding.
Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last four years, which has been pivotal in bringing fresh ideas and approaches to our business.
Keep an eye out for details of Weber Shandwick’s apprenticeships programme in the coming weeks.