Weber Shandwick and Caledonian Sleeper have been awarded a prestigious In2 Sabre Award for Digital Marketing and Advertising.
The In2 SABREs are awarded for excellence in innovation, insight, content creation, PR and marketing across Europe, the Middle East and Africa.
The Sleep to Snow campaign with Caledonian Sleeper was awarded Best in Digital Marketing/Advertising at the ceremony in Amsterdam. The campaign was focused on generating interest in snow sports and outdoor activities in the Scottish Highlands in London and South-East England.
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Moray Macdonald, Managing Director of Weber Shandwick in Scotland, said: “We are particularly proud to be recognised for our work in digital marketing and advertising as it helps to demonstrate the breadth of skills of our team in Scotland.
“Our work for Caledonian Sleeper has been recognised across a number of different programmes, but this award shows it is the among the best marketing work in Europe. The results for Caledonian Sleeper have been brilliant – with our Sleep to Snow Campaign delivering a return on investment of £40 for every £1 spent.”