RANG-TAN AND #BRUTALCUT NAMED TO PRWEEK’S 10 BEST PR CAMPAIGNS OF THE 2010S LIST

Thursday 03 October, 2019
PR Week

Two key Weber Shandwick campaigns created and delivered for clients Iceland Foods Ltd and ActionAid UK have this week been named to PRWeek’s 10 Best PR Campaigns of the 2010s list, developed as part of its ‘50 Years of PR’ special.

Iconic in their own way, these ground-breaking initiatives resulted in very real change, with #Brutal Cut highlighting the plight of Kenyan girls facing the threat of FGM and Rang-tan drawing national attention to the issue of palm oil. Both initiatives went on to receive numerous plaudits including a raft of key PR and creative programme awards.

Commenting on this latest recognition, Rachel Friend, CEO, Weber Shandwick UK & Ireland said: “At Weber Shandwick, we are in the business of solving the most important challenges for businesses, brands and organisations, recognising that every solution has a lasting impact and enhances the