Emily Mitchell, Senior Account Director
How long have you been at Weber Shandwick and what do you do?
I’ve worked for Weber Shandwick for just over four years. I lead the team in Aberdeen and work on a wide variety of client accounts across B2B and consumer. My day-to-day brings everything from media relations, to penning award entries and crisis communications.
How did you end up working at Weber Shandwick?
Having cut my teeth in the Scottish Government press office I got a taste for working with agencies and was keen to make the transition myself. I quickly learned that I loved the diversity that agency brings working for two central belt agencies before moving back to the Granite City and Weber Shandwick.
What do you enjoy most about working at Weber Shandwick?
Working for Weber Shandwick in Scotland is a riot – it’s all about the drama! Being part of one of the biggest and best global communications consultancies is pretty cool too!
Whether working with teams across the UK or collaborating with colleagues around the world – our ability to tap into that network and benefit from the huge wealth of experience across the agency is pretty phenomenal.
What would you say has been your career highlight?
Highlight is the wrong way to describe it, but the biggest challenge of my career was working with our client in the aftermath of the two fatal helicopter accidents in 2012.
I worked incredibly closely with my client and the two other helicopter operators’ press teams to re-build confidence in helicopters as a mode of offshore transport. The operators came together in a way that had never been experienced before. Setting competition aside they worked in the interests of safety and that was a huge step change to be part of.
What would you say is the most enjoyable aspect of working in public relations/communications in Scotland?
The sheer variety that the working day can bring, I can be writing about an offshore incident one moment and luxury hotels the next. It’s never dull, I’m constantly learning and I love the challenge.
I’ve become an expert in many subjects that I would never have dreamed of – get your mackerel facts here! And as part of an ever evolving discipline I enjoy keeping up with the changing direction of communications. It all adds to the excitement of working in PR!
Away from work, what do you like to do in your spare time?
Rowing, drinking red wine, eating cheese and enjoying live music – of many genres!
Who is the one person (in this industry or outside) you admire the most for how they communicate?
I guess this is very of the moment but Obama. He’s a powerful orator and speaks from the heart.
Tell us something not many people know about you
I went on a date with one of the Harry Potter cast before he was famous. He made me spaghetti carbonara – minus the bacon cause I don’t eat red meat.
What do you consider to be your guilty pleasure(s)?
As much as I’m a foodie and I’ve been an advocate of clean eating, avocados and hummus since well before they became trendy, I do enjoy a fish finger sandwich on white bread and the occasional bowl of cocoa pops! Ha!
Who is your must read columnist / publication?
Because I consume so much media during my day-to-day my weekend reads tend to be light and fashion / homes and interiors focused. Sunday Times Style Magazine, Observer Food Monthly, Red and Town & Country Homes & Gardens are all popular choices.
Who is your must follow on social media?
On social media, it’s got to be Deliciously Ella.
What was the last book you read and last film/boxset watched?
Deliciously Ella Everyday – I think I read more cookery books than any other genre!
What was the last live event you attended?
Noel Gallagher’s High Flying Birds
What would be your advice to someone entering the industry?
Get some work experience under your belt, be tenacious, willing to graft, take on any job graciously and never be afraid to bring your creative ideas to the table.
And finally, if you could improve one thing about PR in Scotland, what would it be?
For companies to treat their agency as an extension of the team. We need to know the score in order to be able to truly support you. If you keep us on the outside we’ll never be able to provide you with the best possible service.
LinkedIn: Emily Mitchell