The beginning of a new year is the opportunity for a fresh start, a clear mind and plenty of positivity. And when it comes to work for our clients, it’s also the perfect time to challenge the way we do things, think differently and experiment with new ideas to ensure that what we’re delivering is the most creative, engaging and effective it can be.
To help get 2018 off to the best start, Julie Brander, a Manager in the Weber Shandwick Aberdeen office, has compiled a list of her top case studies from the recent eurobest festival and awards which are inspiring her to think more creatively this year.
A three-day event that brings together start-ups, creative legends and new challengers, the festival celebrated its 30th year in 2017 with a line-up of campaigns that are shaking up the communications landscape.
Here are some of Julie’s highlights: