Tuesday 16 August, 2016
Fiona Miller

Fiona Miller, Account Manager

How long have you been at Weber Shandwick and what do you do?

I started at Weber Shandwick in September 2015. I work across lots of different accounts in both consumer and corporate fields.

How did you end up working at Weber Shandwick? 

I started out as a broadcast journalist working at radio stations across Scotland. Highlight has to be winning Young Journalist of the Year for a piece I did on Aviemore’s Husky Dog Raleigh. After assessing the future of commercial radio news, I decided to cross over into PR.

My first PR gig was in an old loft on Queen Street with two other journos. None of us knew what we were doing but we churned out press releases like there was no tomorrow. Realising there was probably a bit more to the PR game, I made the move to a larger operation at Indigo.

I had always been aware of Weber Shandwick, particularly during my time at MFR in Inverness where I would run in to Weber at press calls. It was always a goal to get in to an agency with big name clients and I always tried to keep in touch with the team before a relevant opportunity opened up.

What do you enjoy most about working at Weber Shandwick?

The thing I enjoy the most about Weber Shandwick is the team approach to work. There’s great support across all activity and I really enjoy how Weber’s brainstorm sessions work, as they bring everyone’s creativity to the table. We’re able to generate lots of strong, feasible ideas to take to clients.

What would you say has been your career highlight?

Working in radio was definitely exciting and whilst at Capital Scotland I was lucky enough to be posted as live reporter at both the MOBO Awards and Scottish Fashion Awards which gave me the opportunity to interview a number of celebrities and musicians. As sad as it is, one of my main highlights was getting Labrinth telling me I looked hot on tape.  

I’m also proud of the work I’ve done to help affect social change through Cycle Law Scotland, Eat Better Feel Better and Muir Maxwell Trust.

What would you say is the most enjoyable aspect of working in public relations/communications in Scotland?

The most enjoyable thing about this job is the ability to see something you’ve dreamed about being brought into creation. I love being able to see the physical result of my work and seeing my work in the paper or posted online gives me satisfaction.

I also really like the pressure and challenge of trying to come up with ideas/campaigns that a big name brand will be happy to run with. It’s fun to continuously try and improve and do better than you’ve done before.

Away from work, what do you like to do in your spare time?

I still love radio so in my spare time I continue to freelance as a news presenter at weekends. I also like to go and see new music, eat out, play hockey and see my family.

Who is the one person (in this industry or outside) you admire the most for how they communicate?

Beyonce – my hero.

She pretty much has control over every key message she wants out there. Largely, we only know what she wants us to know about her and her life. She has an immense capacity to influence and handles this well and has developed, maintained and protected a fairly positive and inspiring reputation.

Tell us something not many people know about you

I’m a fairly good golfer.

What do you consider to be your guilty pleasure(s)?

Keeping up with the Kardashians – I’m obsessed.

What was the last book you read and last film/boxset watched?

Orange is the New Black Season 4. It’s amazing, I binge watched that in a week.The last book I read was Attached – The New Science of Adult Attachment by Amir Levine.

What was the last live event you attended?
Gang Starr hip hop collective at the Electric Circus.

Favourite gif?

What would be your advice to someone entering the industry?

Work across as much as you can in both consumer and corporate, and don’t specialise too early. Be proactive and take initiative, just keep going until someone tells you to stop. Build up good contacts and maintain relationships.

LinkedIn: Fiona Miller