Wednesday 25 March, 2020

I wanted to take a moment to reassure our clients and colleagues from across the globe that business is continuing for Weber Shandwick Scotland, albeit from the comfort of our own homes for the foreseeable future.

We have taken steps to ensure the safety and wellbeing of our teams in Glasgow, Edinburgh and Aberdeen and asked all colleagues to start working from home as of Monday 16 March.

Having implemented flexible working for all employees last year, our team already has the tech and training they need to work from home effectively. However, with no timeline on how long we’ll need to work from home, we’re doing everything we can to keep the team motivated and support their mental health.

Here’s a quick look at what we’re doing across our business during this challenging time:

Delivering Great Work

  • Solving client challenges is what we get out of bed for – and while the journey from our bed to our desk has gotten considerably shorter, we’re still absolutely dedicated to delivering great work
  • In addition to regular internal client meetings, we’ve pulled together some of our sector experts – in areas including property, oil & gas, food and drink and tech – to come together regularly and develop innovative ways to support clients
  • We pride ourselves on being an extension of our client and that hasn’t changed, with our teams continuing to generate brilliant ideas that are helping our clients navigate this complicated and fast-moving landscape

Staying Informed

  • We have a team working on a fun – and informative – news update that is circulated at the end of each day to keep the team abreast of global news and updates
  • Our public affairs team is keeping a close eye on every development and is collating and distributing a daily briefing document to ensure all of our partners are equipped with the most up-to-date political and policy information available. If you’d like to receive this emailer click here and let Luke Skipper, Head of Public Affairs, know.

Keeping Safe & Sociable

  • We’ve established a central resource for people to share wellbeing and mindfulness courses and our Mental Health First Aider, Claire Begg, checks in on a daily basis to make sure everyone is aware of the advice and resources available
  • The number of all-agency meetings and updates that we have with the team have increased – with cameras encouraged to allow crucial face time with colleagues
  • We have a regular Friday ‘Inspiration Session’ which lets colleagues ‘meet up’, sign off from the week and celebrate what’s been achieved together. This not only helps to end the week on an inspirational note, but also gets us thinking about new ideas and approaches for our own clients

 Pulling Together

  • With schools closed for the foreseeable we are supporting our working parents by offering flexibility. Parents needing to combine home education with their job can flex or reduce their hours
  • We’ve established a way for parents to share tips and tricks on working with young children at home and are looking forward to meeting some children during video calls!

Our team and their wellbeing is our priority. They have adapted to their new working environments very quickly and are still producing the highest quality, proactive work. I can confidently say that we are fully equipped to continue serving our clients to the high standards that they are used to, and we are available to help new clients manage their way through this complex situation.

I hope these actions might also prove helpful for your business. If you would like to chat about any of our approaches to managing employee communications during this testing time, please don’t hesitate to contact me, Natalie Buxton, for an initial chat.

Natalie Buxton is Managing Director of Weber Shandwick Scotland.