National Apprenticeship Week takes place between the 4th and 8th of March, celebrating the impact of apprenticeships on individuals, employers and the economy.
Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last three years, which has been pivotal in bringing fresh ideas and approaches to our business.
We celebrate National Apprenticeship Week by speaking to some of our apprentices and graduates of the initiative. Today we meet Amy Moore.
Where and what did you study?
I went to The University of Glasgow to study German and Business Management but I quickly realised it wasn’t for me. I graduated with an undergraduate degree in Management with Marketing from Aberdeen’s Robert Gordon University, where I also completed a Masters in International Marketing Management.
Interesting fact about you?
I climbed Ben Nevis, the highest mountain in the UK, in torrential rain, with no hillwalking experience! Silly idea but felt like a good accomplishment once we had finished.
I also quite literally bumped into David Attenborough once, we both apologised and I didn’t realise until 10 minutes later who it actually was – I was gutted.
Favourite campaign at the moment?
The Royal Society of Chemistry’s Breaking the Barriers campaign that explores women’s equality and retention in the chemical sciences sector.
I’ve been working with social media influencers to help promote the campaign, organising a podcast, and interviewing female chemists for blog posts. It’s been great fun, and I love working on it.
What role are you in?
I’m an Apprentice in the Aberdeen office. We have a huge range of clients, from oil and gas companies and luxury hotels to construction companies. I’m loving the breadth of experience and learning I’m getting.
Why the Weber Shandwick Apprenticeship Programme?
When I was looking for graduate jobs, I heard about Weber Shandwick’s Apprentice Programme and it seemed like the perfect way to kick-start my career.
I am getting the chance to learn on the job and explore different areas of the business before deciding on an area to specialise in.
That’s a tricky one. I’m going to have to say Walt Disney – imagine the opportunities with the parks, films, products and events!