National Apprenticeship Week takes place between the 4th and 8th of March, celebrating the impact of apprenticeships on individuals, employers and the economy.
Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last three years, which has been pivotal in bringing fresh ideas and approaches to our business.
We celebrate National Apprenticeship Week by speaking to some of our apprentices and graduates of the initiative. Today we meet Anna Longton.
Where and what did you study?
I started studying psychology and philosophy at The University of Glasgow but realised it wasn’t the course for me. I left and did a degree in International Relations with the Open University.
Tell us an interesting fact about you
I was born in the Middle East, so my passport says that my birth place is United Arab Emirates. It is the only exotic thing about me.
Favourite campaign at the moment?
Dream Crazier’. I love that it conveys vulnerability as a strength, and I think that being told you are ‘crazy’ because you are an ambitious female is an experience many women can relate to. This campaign turns a negative into a positive.
What role are you in?
I’m an apprentice based in the Edinburgh office. I’m enjoying spending time learning how to manage workloads and support colleagues on client work. I’m also getting experience in platform strategy, content marketing, public affairs and media relations. Having an oversight of different specialisms allows me to experience a range of career paths before deciding what is right for me.
Why the Weber Shandwick Apprentice Programme?
I had had my eye on Weber Shandwick for a long time, so when I saw their apprentice scheme was open it was an easy decision! The flexibility and wide scope for learning was really attractive to me, and I wanted to find a career where I could nurture my creativity.
From a sheer curiosity point of view, my dream client would be a data analytics or tech client. There are a lot of really interesting challenges lying ahead for these kind of firms in terms of policy and regulation, and as tech evolves and advances, there will be a greater need to understand this landscape.