National Apprenticeship Week takes place between the 4th and 8th of March, celebrating the impact of apprenticeships on individuals, employers and the economy.
Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last three years, which has been pivotal in bringing fresh ideas and approaches to our business.
We celebrate National Apprenticeship Week by speaking to some of our apprentices and graduates of the initiative. Today we meet Kevin Biggins.
Where and what did you study?
I completed a B.Des. in Graphic Design at Duncan of Jordanstone College of Art and Design (it’s a mouthful) in Dundee.
Interesting fact about you?
I was previously an award winning aspiring gymnast before retiring at the ripe old age of 13 to pursue my real passion – drawing stuff.
Favourite campaign at the moment?
Cheerios have created a campaign called “Right On Tracks” that might be my favourite thing ever (!)
The campaign is a series of light-hearted music videos encouraging children to be more kind and has been made by a collaborative group of creatives; animators, illustrators, illustrators, musicians and puppets.
The character designs and animation are really fun and engaging.
And I can’t get the songs out of my head. You can watch it here.
What role are you in?
I joined the apprentice programme in 2016 and spent a year learning about design and the wider business. I’m now a Designer in the Content Team.
I work on everything from traditional print and typographic work, to illustration and branding projects. I have a particular interest in animation and motion design that I have been able to use when creating social media assets for brands like ALDI and Caledonian Sleeper.
Why the Apprenticeship Programme?
As someone without any previous knowledge of the PR Industry, I think the programme does a great job at teaching you the ins and outs of the industry and gives you the flexibility to settle in a role that you feel best suits your skills and ambition.
Apprentice programmes also provides great opportunities for training. I have been able to attend some industry leading workshops – both those that are design-led and those that focus on areas that don’t directly affect my day to day work but that strengthen my understanding of how we can all work most effectively and efficiently together.
I really like bold, playful, interactive work that incorporates motion so I would love to work with a client like Cartoon Network.
Alternatively, I think a dream client is anyone that thrives thinking outside the box. Ideas can so easily be watered down over time and working with someone who completely buys into a really creative idea is the most rewarding.