National Apprenticeship Week takes place between the 4th and 8th of March, celebrating the impact of apprenticeships on individuals, employers and the economy.
Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last three years, which has been pivotal in bringing fresh ideas and approaches to our business.
We celebrate National Apprenticeship Week by speaking to some of our apprentices and graduates of the initiative. Today we meet Rebecca Halligan.
Where and what did you study?
I studied for a Bachelor of Arts (Hons) in Media and Communications at Glasgow Caledonian University.
Tell us an interesting fact about you.
I don’t have ear lobes.
Favourite campaign at the moment?
‘World Record Egg’ not only did it knock Kween Kylie Jenner off the top spot for most liked Instagram picture EVER, but it was revealed, after the Super Bowl, that it was an ambassador for mental health initiatives, charities and services across the world.
What role are you in?
After finishing my apprenticeship with Weber Shandwick in 2018. I was promoted to an associate position within the digital team. I focus on social listening, digital content creation and social media on a range of client accounts.
Why the Weber Shandwick Apprenticeship Programme?
Apprentice programmes are not just for people straight from university or college, I had worked for a social media agency before joining the Weber Shandwick apprentice programme but saw it as an opportunity to learn and expand my skills and knowledge, beyond just social media.
During my apprenticeship, I was able to get a taste of each area of a communications agency; media relations, PR, design, research and copywriting.
It was an amazing experience, perfect for those entering the industry in Scotland!
Any music festival, please.