Weber Shandwick has acquired Flipside, a specialised mobile and digital agency, adding more experience, and in-depth skills for business transformation in mobile strategy.
Thanks to the acquisition, Weber Shandwick’s global capabilities in social media, brand publishing and integrated media will be combined with Flipside’s mobile platform expertise, creative and technical services. Together with Flipside, Weber Shandwick will deliver a full-scale, unique digital offering that combines content, community and commerce for B2C as well as for B2B markets.
“As our clients realign their marketing efforts around mobile environments, our focus is on bringing them the most creative and transformative solutions possible,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick’s leading position in content marketing and social media.”
Flipside stands behind some of the world’s most innovative mobile apps and digital experiences that have been designed and developed in the recent years. Mainly based in London, with an additional office in Guildford, UK, Flipside has also a proficiency in strategic business and technology planning, mobile-centric marketing communications and social media management.
“To a large extent, marketers still view mobile as a medium to simply extend awareness-building, advertising-minded tactics onto a smaller screen,” said Chris Perry, Chief Digital Officer, Weber Shandwick. “As we manage more of our lives on smart phones, we see the critical need to go far beyond these conventions – to deliver real value to users through new types of digital experiences and business services. Flipside recognised the potential from its start, and now gives Weber Shandwick added depth and dimension to bring new value-based, engagement-driven ideas to life.”
“Flipside’s success has been in helping our clients to capitalise on business and communications opportunities in an ever more mobile world, and I’m delighted that our deeply talented team of mobile and digital specialists has the opportunity to continue that pursuit on a global scale as part of Weber Shandwick,” said Marcus Dyer, managing director, Flipside.