Wednesday 25 March, 2020

As organisations across sectors continue to navigate the unprecedented business and communications challenges of COVID-19, we are committed to partnering with our clients from outbreak stage through to recovery and can provide support and counsel on communicating throughout the crisis.

We are currently compiling key insights and best practice sourced from a global, cross-function team of experts advising clients on a range of COVID-19 issues – from communications strategy and crisis preparedness to employee safety and the important process of reopening workplaces.

Issues and crisis response

As the COVID-19 outbreak develops, we are on standby to support you with communications challenges and reacting to the issue as it impacts your business. Services include:

  • Senior strategic counsel
  • CEO communications
  • Employee engagement
  • B2B communications (including supply chain management)
  • Customer communications
  • Crisis preparedness and scenario planning
  • Media relations management
  • Media training
  • Brand safety
  • 24/7 On-call service

Real-time situation analysis

Driven by multi-language capabilities, our team can provide ad-hoc reports on trends, industry insight and share ongoing daily incident alerts and news breakthroughs, in real time. Deliverables include:

  • Policy and guidance
  • Media conversation analysis
  • Brand perception analysis

Virtual community

Our Conference+ system provides a new approach to creating and delivering your events, made for businesses that are looking for ways to replace their old physical conferences and announcements, moving traditional events into digital modernity. Services include:

  • Live and interactive video streams uniting speakers from multiple locations
  • A branded and secure viewing space on web and mobile
  • Live chat messaging for audience participation
  • Archived video streams for review
  • A professional production and support team
  • User management, invite process and analytics

Agile technology

Our team has a wealth of experience in building chatbot solutions for everything from customer service to automated community management, to tackling disinformation and managing patient outcomes. Our agile team of developers are experienced in developing quick and pragmatic solutions for consumer and enterprise challenges, from behavioural change to knowledge sharing and social commerce. Services include:

  • Chatbot expertise
  • Development and deployment

Healthcare expertise and advocacy

Our specialist healthcare teams have deep experience in engaging HCPs, advocacy groups and patient communities. Grounded in science, we have a broad spectrum of experts on hand to meet every client need. Our accredited teams across Europe, including global hubs in London, Geneva and Frankfurt, comprise communications experts with diverse backgrounds, including scientists, PhDs, physicians, journalists, patient engagement experts, digital, consumer health and public health specialists. Services include:

  • Crisis and issues preparedness
  • Health policy initiatives
  • Patient advocacy and advocacy group relations
  • HCP engagement and alliance building
  • Patient audiences, social strategy and content channel planning
  • Corporate health communications

Employee engagement and change management

Our specialist employee engagement team helps leaders transform their organisations, culture and employee experience. During the COVID-19 crisis we can help you:

  • Respond to the crisis – communicating with employees in the right way and helping them adjust to new ways of working
  • Reset the organisation – implementing the changes that will allow you to start operating again
  • Reinventing for the future – reassessing how, when and where work is done to increase performance and resilience in the future

You can read more about how we recommend organisations Respond, Reset and Reinvent in our white paper, The People Imperative: Putting Employees First Through the COVID-19 Crisis and Beyond.


Pamela Brankin
Head of Business Development & Marketing, Scotland
+44 7866 157 296