Saturday 06 August, 2016
Paula McNulty

Group Associate Director, Consumer Marketing

How long have you been at Weber Shandwick and what do you do?

I have been with Weber Shandwick nearly nine years (November 2016). I head up the consumer practice in Scotland.

How did you end up working at Weber Shandwick?

I was previously the programme leader for the BA (Hons) Communication, Advertising & PR at Edinburgh Napier University. One of my key goals was to ensure the course had good industry connections and that students gained employment quickly.


It was on a call to the Director of Weber Shandwick’s Edinburgh office that I joked that as well as an account executive position were there anymore! Turns out there was and the rest is history.

What do you enjoy most about working at Weber Shandwick?

Weber Shandwick is a great place to work – no arm was twisted there either. I have great clients and even greater colleagues, we work hard and play harder – a perfect combination.

What would you say has been your career highlight?

It has to be travelling to China to cover the exclusive preview of Tian Tian and Yang Guang with the BBC, The Sun and The Telegraph. A three-day trip but totally worth it to spend full day with the most amazing animals (we did do some work too)!

What would you say is the most enjoyable aspect of working in public relations/communications in Scotland?

I love PR, always have, always will. No two days are ever the same which works well for me. Each day I come in to the office I know there will be something new to learn and a laugh to be had.

Away from work, what do you like to do in your spare time?

I am a sports fan – well everything except cricket (I can feel the frowns from some of my colleagues). Weekends are generally spent between shopping and football. I am also a fashion fanatic so I probably read about ten fashion magazines a month! You will often find me at fashion shows or the latest fashion event (if I can get an invite).

Tell us something not many people know about you?

I’m a pool shark! Well not really but I was Under 18 champion for a while back home in Northern Ireland. Although the skills may be a bit rusty now.

What do you consider to be your guilty pleasure(s)?

Dare I say…reality TV! All of it. Particular favouritess would have to be any to do with music. It is a Saturday night (sadly) sorted with XFactor, The Voice, finding a Maria, a Joseph, a Nancy etc etc. I hear there is a new show to find ‘Take That’ for the musical. I do believe I will be addicted.

Who is your must read columnist?

Must read is Susie Lau aka Susie Bubble fashion blogger – finger on the pulse of all things fashionable. I also never miss her twitter posts.

What was the last boxset watched?

I am a big Orange is the New Black so I have just finished binging on the latest series on Netflix.

What was the last live event you attended?

The last live event I went to was Beyoncé at Hampden Park in Glasgow. Great gig although trying to get out of Hampden proved challenging!

Favourite gif?
Has to be Dorothy’s ruby red slipper clicks – there is no place like home…

What would be your advice to someone entering the industry?

Never stop learning and absorb the world around you and all it has to offer – everyday, everyplace and with everyone.

And finally, if you could improve one thing about PR in Scotland, what would it be?

It is not new, but we still haven’t cracked evaluation. Proving our worth is imperative and we must find not only ways of quantify/qualifying this but more importantly getting people to understand it and to use the results.

Twitter: @mcnult

LinkedIn: Paula McNulty