LONDON – Weber Shandwick announced today the appointment of Adam Clyne as head of the firm’s growing digital and social media business in EMEA. Based in London, Clyne will lead digital operations across Weber Shandwick’s 33 office network in EMEA.
Clyne joins from The Economist Group and its recently-acquired TVC digital communications business, where he served as commercial director, responsible for positioning the firm as a leading content agency and subsequently expanded the firm into Europe and the U.S. as managing director, TVC International. His leading client campaign experience includes Ralph Lauren, Tesco, Coca Cola, Heineken and Royal Caribbean. Previously, Clyne served as managing director and commercial director at public relations agency Geronimo Communications (now Kindred). Earlier, he founded integrated creative agency The Lab, which merged into Geronimo.
“Given the content creation and social media engagement opportunities now open to clients, I am delighted that someone with Adam’s outstanding experience and vision is joining us to lead our fast growing work in this area,” said Colin Byrne, CEO, UK & EMEA, Weber Shandwick.
“The more companies build content-driven PR and marketing programmes, the greater the need to deliver with exponential inventiveness, flair and impact. Adam’s track record breaking new creative ground to drive business results speaks for itself,” said Chris Perry, global president of Digital, Weber Shandwick. “He will be an invaluable partner for our clients and colleagues in Europe, and an integral part of our global leadership team.”
Clyne’s appointment further strengthens Weber Shandwick’s leadership in content creation and engagement in the digital era. This includes Mediaco, the firm’s award-winning content publishing and distribution offering that delivers a comprehensive and consultative approach to brands as media; Mediaco Publish, a custom content management system (CMS) developed by the firm’s content technology unit; and GoLive, the firm’s real-time production and live-streaming capability that incorporates live storytelling, broadcast quality-production and social distribution.
“I’m incredibly excited to be joining this renowned and award-winning agency, known not only for its leadership in public relations but for constantly pushing boundaries in digital and social media,” said Clyne. “The digital campaigns they deliver are ground-breaking, the team is really smart, and I’m looking forward to working with some of the greatest brands in the world to continue reimagining what it means to engage in today’s digital world.”