Weber Shandwick has garnered recognition for five Health & Wellness Lions at the 2016 Cannes Lions Health Festival.
The “Project Literacy” campaign from education specialists Pearson won the Grand Prix and a Gold Lion in Health & Wellness, Fundraising & Advocacy for an Integrated Campaign.
Run by our sister agency Inferno, the campaign raised awareness of illiteracy, and how that causes some of the world’s biggest problems, including poverty, radicalisation and inequality. Weber Shandwick took charge of the PR effort, helping to underline the consequences of illiteracy.
GSK Consumer Health won three Lions for their Excedrin “migraine experience”, developed with DDB Remedy. The augmented reality experience was designed to help create new understanding around how migraines impact on the daily lives of millions of people around the world.
“We’re proud to partner with our clients and agency teams to create work that changes the game,” said Gail Heimann, President, Weber Shandwick. “It’s a privilege to work on the kinds of campaigns in which powerful creative thinking drives understanding and engagement that both enriches and saves lives.”
Laura Schoen, President of Global Healthcare, Weber Shandwick, noted, “Creativity is essential in healthcare. As health communicators, we’re tasked with breaking down complex issues and engaging people with information that leads to better understanding. This recognition from the Lions Health organisation is indicative of the commitment our client partners have made to continue to raise the bar, break through barriers and make an impact in health and in people’s lives.”