– Respected annual Business Superbrands® list features Weber Shandwick among the UK’s strongest business-to-business brands –
Weber Shandwick has been awarded Business Superbrands status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said, “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides. Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers”.
The official Top 20 Business Superbrands for 2015 are:
1. British Airways
3. Virgin Atlantic
11. Johnson & Johnson
13. Rolls-Royce Group
14. American Express
15. Royal Mai