In early 2020, the Weber Shandwick Scotland team was busy preparing to launch a new type of event for our clients, industry colleagues and network.
Staying true to our mission to help clients SOLVE, these events – the aptly named Solve Sessions – were designed to cover business critical topics, give actionable insights into the world we live in now, and how to help businesses succeed in it.
Then, COVID-19 struck and the world became a very different place. Much like everyone else, we had to pivot, and the Solve Sessions became a virtual experience as of April 2020. A few months down the line and we’ve now hosted several webinars covering a range of topics including employee engagement, public affairs and influencer marketing.
You can now watch these webinar recordings below. And please contact the team at firstname.lastname@example.org to ensure that you receive an invite to upcoming sessions.
Solve Session #1: ‘The People Imperative’, led by Stephen Duncan, Managing Director of United Minds
COVID-19 is having a massive impact on business, but this ultimately is a human challenge and the way organisations manage the people elements of this crisis will determine how they will emerge from it.
In ‘The People Imperative’, we were joined by Stephen Duncan of United Minds – a Weber Shandwick consultancy – as he explained what businesses can do to respond, reset and reinvent their organisation and come back stronger than ever.
Solve Session #2: ‘Engaging with Stakeholders in our ‘New Normal’, led by Luke Skipper, Head of Public Affairs, Weber Shandwick Scotland
As COVID-19 grips the country and the Scottish Government mobilises to address it, never has the need for robust scrutiny and understanding of Government actions been more important to Scotland’s business community.
In ‘Engaging with Stakeholders in our ‘New Normal’, Luke Skipper looked at what businesses could be doing to engage with their political stakeholders during lockdown and what recent changes to the legislative agenda might mean for their business.
Solve Session #3: ‘2020 and the Big Influencer Shake Up’, led by Julie Brander, Weber Shandwick’s influence practice lead in Scotland
Global crises have shaken the influencer marketing industry, forcing influencers and the brands that work with them to step up to the challenges of operating in a more complex, fragmented and contentious landscape.
Julie Brander examined how the past six months have changed influencer marketing, what this means for brands, and how to get it right in 2020.