SCOTTISH AGENCY OF THE YEAR!

Monday 09 October, 2017

Weber Shandwick swept the board, winning five Gold awards including the coveted Outstanding Public Relations Consultancy award at the 2017 CIPR PRide Awards held in Glasgow.

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions.

Weber Shandwick won the Corporate and Business category for Rare Whisky 101.  The judges said in-depth research, well-planned tactics and creative ideas were used to draw attention to a niche and previously unexplored market.

The Not-for-Profit award was won for our client Glasgow Children’s Hospital Charity for Scotland’s Biggest Bedtime Story campaign.  The judging panel recognised that the campaign delivered above and beyond the targets set, exceeding the fundraising target.

Best Use of Social Media was awarded for a well-researched social media campaign on behalf of client ALDI.  Our work creating a Scottish Facebook page recognised the demographic of their audience and identified the need to create localised and relevant content relatable to ALDI’s audience.

Our design studio led the work for Best Publication for Caledonian Sleeper’s Nocturne magazine.  The publication stood out for its focus on its audience, and how it used detailed research to ensure the readers were getting what they wanted. The judges said the quality of the writing and photography was exceptional.

Moray Macdonald, managing director of Weber Shandwick in Scotland said: “These awards recognise the brilliant efforts of our team and the strong partnership we have with our clients.    It is particularly pleasing to see that our investment in developing a strong campaign planning function and growing our integrated design studio is already delivering fantastic results and real business benefits for our clients.”

In addition the agency picked up four Silver Awards: Consumer Relations for Velux; Best Integrated Campaign for Caledonian Sleeper; Best use of Photography or Design for Caledonian Sleeper; and Best Event for University of Edinburgh Business School.

On awarding Weber Shandwick the agency of the year, the CIPR noted: “The team at Weber have implemented a strong strategy, focusing equally on business growth and its people. The organisation’s focus on Investors in People accreditation demonstrates that management is putting its people at the heart of the organisation and through their development, are driving business growth and delivering insightful client campaigns.”