SCOTTISH APPRENTICESHIP WEEK: OUR EXPERIENCES

Monday 02 March, 2020

Scottish Apprenticeship Week takes place between the 2nd and 9th of March and this year the awareness week seeks to celebrate the achievements of past and present apprentices.

Our apprentices are shaping our agency with their fresh approach, cutting edge skills and ambition to create industry leading work.

Let’s meet a couple who have joined Weber Shandwick through the apprentice programme and have gone on to carve a career in the industry…

Iain Hall joined the agency in 2018 as an apprentice and is now an Associate based in Glasgow. Iain has chosen to split his time between two teams at Weber Shandwick. For part of his week, Iain sits within our Client Experience team where he has a hands-on role in creating client campaigns. He spends the second half of his week working alongside the public affairs teams on political engagement campaigns.

Joining Weber Shandwick through the apprentice programme was a great way to transition from studying to working in this industry. It gave me the opportunity to learn in a practical environment while being supported by a great team and opened up a lot of potential paths that I wouldn’t have known about from the outside.

“Through the programme I was able to try my hand in both the media and political sides of the business which really suited my skills and interests.  If I hadn’t done the apprenticeship I wouldn’t have been able to carve out my current role sitting between those two areas. I’m really looking forward to taking more of a lead on accounts and offering more strategic consultancy to clients.”

Rebecca Halligan joined Weber Shandwick in 2017 as an apprentice and is now an Associate based in the digital team at the Glasgow office. Rebecca has been leading the development of a new social listening offering that we are rolling out agency-wide and is an integral part of our growth going forward.

“I started my Weber Shandwick apprentice journey back in the summer of 2017 – how time flies!

“I’ve had the opportunity to learn about all areas of the business and understand where my skill set truly lies. I was able to spend time in every department, including Public Affairs, our award-winning content studio and the digital team to build a knowledge of what we do and, most importantly, try and learn everyone’s names! It was a lot to take in, but also an excellent way to build understanding of how Weber Shandwick works as a fully integrated team.

“Since then, I’ve managed to do work experience in our Germany offices, visiting the teams in Berlin and Cologne to learn all about video content for clients. In 2020, I’m spending my time honing my skills in digital, and have started creating my place in the agency as a specialist in social listening.  It’s never a boring day at Weber Shandwick!”

Amy Moore joined Weber Shandwick with our 2018 intake of apprentices and is now an associate within the Influencer team based in Aberdeen. Amy is part of a specialist team who have carved a role for influencer marketing within the agency.

I joined Weber Shandwick’s apprentice programme in 2018 after graduating from Robert Gordon University with a postgraduate degree in International Marketing Management.  I knew I wanted to work in an agency, so this programme was the perfect chance to learn all about what the career would entail. Training and development opportunities allowed me to learn on the job and get to know the business and industry.

“The apprentice programme allowed us to work across the various specialisms we offer, resulting in me upskilling in Influencer Marketing.

“Less than a year into the apprentice programme, I was given the incredible opportunity to take part in the Out of Office for Good programme. I travelled to Tanzania with 10 others from our wider network, McCann Worldgroup, to empower and train 23 youth leaders in skills and knowledge needed to create impactful campaigns for social change in their country, in partnership with Raleigh International. This gave me the chance to learn more about our network of agencies, put the skills and knowledge into practice, and increase my confidence. From this, I have presented at agency-wide meetings and led workshops to help form a global campaign.”

Weber Shandwick in Scotland has run a highly successful apprenticeship scheme for the last four years, which has been pivotal in bringing fresh ideas and approaches to our business.

Keep an eye out for details of Weber Shandwick’s apprenticeships programme in the coming weeks.

For current vacancies, please visit this section of our website.