Our Social Impact Team introduces Purpose-Driven Data report

Tuesday 27 September, 2016

Our global Social Impact team works at the intersection of corporate social responsibility, sustainability and social issues. In its latest Purpose-Driven Data report it explores the key macro trends that are shaping the future of social impact work

Divided into five parts report discusses how organisations can take advantage from strategic data-driven communications and storytelling to achieve social and environmental aims.

What’s more, the Purpose-Driven Data report is the first to introduce the idea of “Impact Engineers,” experts who put together the know-how of data science and communications with a deep understanding of social impact, global development and sustainability practices and trends. Several in-depth interviews from specialist across Weber Shandwick can be also found within the report, including Social Impact experts, who offer insights  on purpose-driven data themes, highlighting the unique role human ingenuity plays to interpret and give meaning to data in the service of social and environmental progress.

Our Social Impact team created the Innovation Trends Report resource to spread awareness and trigger dialogue around the rapidly growing Solution Economy – multi-disciplinary and collaborative efforts by companies, foundations, nonprofits and governments to solve complex social problems.

Click here to download the full report.

Subsequent reports in the series will explore trends that are shaping the future of social impact work and transforming how people, organisations and systems connect to drive positive change.

To learn more about Weber Shandwick’s Social Impact work, click here.

Innovation Trends Report Series: 

report 1 Networked Smart Cities: How we source and scale innovations to ensure cities provide a vibrant, equitable, sustainable, livable environment for inhabitants.

Download Report (released October 2015)

report 2 Always On Transparency: How forward-thinking organisations continually share the failures, lessons and insider perspectives behind impact results.

Download Report (released February 2016)

report 3 Purpose-Driven Data: How we realise the potential for better data analysis and insights that inform solutions and advances for society.

Download Report (released September 2016)

report 3 Conscious Crowdsourcing: How organisations harness the expertise of those in the virtual network who are best equipped to solve a particular challenge.
report 4 Inclusive Global Economies: How we can overcome the consequences of the global wealth imbalance to ensure access to health, education and opportunity for all.