Tuesday 26 June, 2018

An insight in to a year as an apprentice at Weber Shandwick by Rebecca Halligan:

If you had asked me a year ago today what I wanted to gain from the Weber Shandwick Scotland Apprenticeship, I would have probably said something along the lines of: “I want to learn about working closely with brands, get some hands on experience and develop my skills in PR.”

To say that I’ve managed the above would be an understatement.

After having worked at another, smaller social agency before joining Weber, I was worried that I would be left doing most of the grunt work, doing the tea rounds on the daily. I was so wrong.

I’ve been able to work on global social campaigns doing monitoring and community management, as well as influencer outreach for consumer brands. I had an amazing opportunity to work closely with the London analytics team on a piece of major social listening for a global pharmaceutical company, and have now been brought on full time to work with our client teams across a range of interesting and innovative businesses across Scotland and the UK – from one of the country’s biggest supermarkets to tech start-ups and luxury hotels.


But it’s not just all work and no play. The people at Weber are welcoming, friendly and inspiring and push you to do your best. They also love a wee tipple at the end of the week, which I got on board with very quickly. 😉

Not long after I started we had the annual Away Day – a day set aside each year to encourage team work across all of the Scottish offices.

We took part in a Crystal Maze challenge (which was everything I wanted it to be and more), and ended the night dancing away into the wee small hours. This lot know how to party.

This apprenticeship has opened my eyes to what a career in the PR industry in Scotland would be like, and let me tell you, it looks good. Pretty early on in my career at Weber Shandwick, I was able to join the team at the CIPR Awards, and watch them win Scottish Agency of the Year.

That was one of my defining moments at the company so far, as I just then realised the scale of what I was getting involved in. This is a big company, with big goals, and I’m grabbing on tight for the ride.PR Jobs Scotland

The training and support system at Weber has been incredible. There are regular training opportunities, including Lunch ‘N’ Learns and PRCA training which I’ve found invaluable for my development.

The team is filled with people with varying levels of experience and differing specialisms so you literally can learn something new from everyone in the office, making it such a collaborative and creative environment.

Although I still have a lot to learn, I can’t imagine not learning it at Weber Shandwick.

Every day is different at Weber Shandwick Scotland. One morning you could be doing some social listening, some research, perhaps some cuttings. Then in the afternoon, you could very easily be on a training course, catching a train to Edinburgh for a client meeting, or writing some consumer client content calendars. It’s a fast paced environment, but that’s what makes it so exciting.

I could sit here and write page after page as to why Weber Shandwick is a good place to work, but I implore you to find out for yourself.

Our apprenticeship scheme is closed for this year, but watch this space! Find out what it is that YOU can achieve in this creative, hard-working and fun environment. Come join us! I’ll put the kettle on…

PR Jobs scotland