Consumer Marketing

Every brand seeks true engagement with its audiences; it’s now the Holy Grail of the communications mix.

At Weber Shandwick we believe that engagement should lead to consumer action – the ultimate objective – achieving a return on investment (ROI). The new engagement should be the full circle.

Weber Shandwick’s consumer practice brings together the power of insight, the power of influence, the power of content, the power of real time analytics and the power of global intellectual capital.

What differentiates us? Strong competency in campaign planning and activation. Iconic brands as clients. Deep sector and audience expertise. Results and analytics orientated.

From regional PR to Scotland-wide campaigns and multi-market co-ordinated programmes, our dedicated planners meticulously uncover the most relevant transactional insights before our creative teams magically transform them into Incites and our media and digital experts bring them to life across every channel and touch point to reach consumers. We also have a team of content creators, videographers, animators, graphic designers and event specialists which allow us to create rich audience-ready content to help brands keep their ‘one story’ together, throughout the increasingly complex engagement process.

We’re always looking for what’s next. With our fingers on the global pulse through advanced listening models. Work that’s always new, stories that are always fresh. Content people can’t resist sharing.  Our consumer offering fuses global scale with the agility of idea-centric teams.  We are digital inside. We create ideas born of technology that will resonate across key channels today and those not created yet. We strive to be as inventive in the medium as we are in the message.

Our integrated campaigns deliver big business impact in sectors such as food and beverage, health and beauty, household products, packaged goods, retail and fashion, travel, automotive and consumer technology and many others, through a full range of services including:

•       New product launches
•       Media relations
•       Brand revitalisation and repositioning
•       Digital and social engagement
•       Consumer education campaigns
•       Celebrity and influencer seeding
•       Content marketing
•       Event and stunt planning
•       Branded entertainment and sponsorship amplification
•       Brand partnerships
•       Retailer support
•       Cause marketing
•       Issues management.

Weber Shandwick’s consumer practice brings together the power of influence, the power of content, the power of real time analytics and the power of global intellectual capital.