In a crowded landscape, only the smartest strategies and the best content get noticed.
We believe that content and community are inextricably linked. To build vibrant communities for our clients, we create targeted content that meets and speaks to audiences where they live whatever the channel or device.
We consider clients’ entire digital ecosystem, their audiences and work to engage people across earned, owned and paid channels. To achieve our clients’ goals, our integrated campaigns include these core elements:
- Community management
- Engaging creative
- Content marketing and production
- Paid amplification
- Monitoring, measurement and analysis
- Change management.
But we are equally mindful that good content can find a home with trusted media brands – online or off, providing not only increased coverage but SEO benefits for clients.
Continuous digital monitoring helps a client identify with audiences, and is the first line of defence against potential crisis situations to provide actionable insights; we use best-in-class tools to capture, track and quantify brand-mentions and valued topics in real-time from social and traditional media channels.
With more than 500 embedded, in-house digital, production and social media practitioners around the globe, our practitioners seamlessly integrate with public relations colleagues to deliver progressive, award-winning campaigns that drive clients’ businesses forward.
Our digital strategists have counselled some of the most forward thinking digital brands, helping them adjust to the changing media environment by aligning both strategy and internal structure.
We take a long-term view that focuses on building community, rewarding people and providing informative, fun, entertaining content that keeps advocates engaged with a brand over time.