When it comes to social media and digital marketing, only the smartest and best content get noticed.
We believe that content and community are inextricably linked, particularly when it comes to social media. To build vibrant communities for our clients, we create targeted digital content that resonates with audiences, whatever the channel or device. Whatever we create has to adhere to three principles – it’s got to be relevant, it’s got to be and it has to offer quantifiable results.
We consider clients’ entire digital ecosystem, their audiences and work to engage people across earned, owned and paid channels. This involves strategic social media campaigns that target the right users at the right time with the best digital designs and creative concepts to push online engagement and website traffic.
To achieve our clients’ goals, our integrated campaigns include these core elements:
- Community management
- Engaging creative
- Content marketing and production
- Paid amplification
- Social monitoring, measurement and analysis
- Digital advertising
Continuous digital monitoring helps a client identify with audiences, and is the first line of defence against potential crisis situations to provide actionable insights; we use best-in-class tools to capture, track and quantify brand-mentions and valued topics in real-time from social and traditional media channels.
With more than 500 embedded, in-house digital, production and social media practitioners around the globe, our practitioners seamlessly integrate with public relations colleagues to deliver progressive, award-winning campaigns that drive clients’ businesses forward.
Our digital strategists have counselled some of the most forward thinking digital brands, helping them adjust to the changing media environment by aligning both strategy and internal structure.
We take a long-term view that focuses on building community, rewarding people and providing informative, fun, entertaining content that keeps advocates engaged with a brand over time.