Every week we aim to bring you updates from our research and innovation teams around the world, but focused specifically on events Scotland.
We’re particularly proud of our Weber Shandwick blog, where we host comment and analysis from our international team, and from those within our Scottish offices.
- Award campaigning: It’s all in the audience profiles
- Sarah Ward on why award campaigning is big business, and why knowing your audience is vital
- Making an impact with non-profit organisations
- Nick Hanlon discusses our work with the Impact Project.
- What can we expect from Digital in 2017?
- Thom Watt looks at the trends and possibilities for the year ahead.
- 2016: The year of the meme
- Rachel Stewart takes a look at the viral images which defined 2016
- Ripping up the mobile content playbook
- The need to think “mobile first” and how phones will shape internet usage in future.
- Building a digital democracy
- Thom Watt on the forgotten generation of voters, who get their news online.
- What the news means to trends in social media
- Vivian Schiller on the symbiotic relationship between social media and the news agenda.
- Social Media Week
- A look ahead to Social Media Week 2016, with our Head of Social, Danny Whatmough.
- Weber Shandwick at the Business Fives
- Our team took on sides from across Scotland, to raise money for the Trussell Trust.
- 15×15: Hello Windy City
- Sarah Ward swapped Glasgow for Chicago as part of the Weber Shandwick 15×15 exchange
- TEDxGlasgow: Reflections on a Disruptive World
- Nick Hanlon gives his thoughts on this year’s TEDxGlasgow, focused on disruptive tech.
- May you live in interesting times
- Duncan McKay on the week that shook politics as we know it.
- Why the Glass is Still Half Full at $50 oil
- Nora Senior looks at the challenges faced by the oil industry.
- Lies, Damn Lies and Statistics
- How can we learn to trust statistics, especially during the EU referendum? Thom Watt writes.
- Giving something back with #volunteersweek
- Sarah Ward discusses the importance of volunteering for personal growth
- Post-it Wars
- Catherine Welsh on how our Glasgow office took on the world with tiny pieces of paper
- Communicating Distruption
- Catherine Welsh looks at disruptive campaigns within the PR industry
- Discussing Generation K
- Who are Generation K(atniss) and what are they interested in?
- SNP Secures Historic Win, While Things Get Interesting at Holyrood
- Duncan McKay looks back at the Scottish elections, and why things are getting intriguing.
- The Civil Liberties of Big Data
- Thom Watt discusses who should have the rights to see your information?
- The Style Blogger: A Millennium Evolution
- Julie Brander looks at the growing influence of style bloggers over the last decade.
- Our Ten Takeaways from the D&AD Festival 2016
- Niall Young discusses what is driving the creative industries in 2016.
- Creating a Collaboration Mindset
- Stewart Argo on the need for teamwork between agencies and clients.
- SNP take digital engagement to a new level with their new interactive manifesto
- Niki Stark looks at how an innovate approach to digital has added glamour to the SNP’s manifesto launch
- Celebrating #Scotweek
- Our teams all over Scotland were out in force, helping our North American colleagues celebrate
- Mapping digital tourism in Scotland
- Jenna Ciancia on the evolution of the tourism industry in Scotland.
- What does the Scotland Bill mean for me?
- Conor Magowan talks us through the historic piece of legislation.
- Twitter at ten
- Duncan McKay looks at the importance of the social media site for communications.
- The importance of moving pictures
- Catherine Welsh discusses the growing importance of gifs as a means of communication.
- Are we moving forward in the gender gap?
- How are women represented at senior level in Fortune 500 companies?
- Preparing for the worst can keep you at your best
- Andrew Jones on the need for a robust crisis communications strategy.
- Influencers for influence
- Julie Brander discusses the changing shape of social media influencers.
- Where does Scotland stand on a possible #Brexit?
- Nikki Stark on the main movers and shakers in Scotland’s EU referendum campaign.
- Visual influence in 2016
- emojis, gifs and videos are going to be at the forefront of communication in 2016.
- The problem with local politics
- Moray Macdonald looks at why smaller government in Scotland would be a good thing.
- Why Donald Trump could do with some Scottish pollsters
- Polling data has been under scrutiny on both sides of the Atlantic, Thom Watt looks at why we get it right.
- Building the new rules of engagement
- Our property expert Richard Bright discusses the need for integrated, visual campaigns in new builds.
- Social media’s role in crisis management
- Jamie Sparks writes on the need to utilise digital networks when handling an emergency.
- Looking at the digital trends in 2016
- What will be making the difference in the digital world this year? Jamie Sparks writes.
- 2016: The Year PR leaps ahead
- Colin Byrne looks ahead to what the world of PR will be like in 2016
- A conference of historic firsts for the SNP
- Luke Skipper from our public affairs team discusses the SNP’s first conference since their dramatic general election results.
- What does the PRCA report mean for the future of online?
- Thom Watt discusses the latest report into how agencies and clients are using the digital world.
- Introducing Firebell, our social media crisis simulation
- Oil and Gas expert, Emily Mitchell, talks through our Firebell crisis training event, the first in Europe.
- How Twitter’s 10,000 word character limit could change the game for customer service
- Digital guru, Thom Watt, discusses how the expansion of the Twitter character limit could have a dramatic effect on how we deal with complaints.