Modern engagement. It started with Scotland and the invention of the telephone. Now it’s in everyone’s hands, people taking control from brands and organisations, shaping how the public see them, dictating how they should respond.
At Weber Shandwick Scotland, we understand this new era because engaging people in conversations that matter to them is what we’ve always done. Winning today requires not only listening but storytelling that’s relevant, personal and genuine. It means understanding the new power the public has. And, more than anything, winning demands content that’s provocative, original and irresistible.
Stories. We know stories. From transport companies to luxury Scottish food and drink brands, including whisky and the growing fashion sector, we listen and we deliver. It’s not just public relations, it’s not just content. It’s results.
We are a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers. We are passionate about our clients and, through our Specialism and dedicated Practices we are deeply knowledgeable about their businesses. And while we are a big, global organisation, we believe that collaboration is the best way to succeed.
The Engagement Era is new to some, but not to us. We’re the kind of marketing company built for today. Because we didn’t start building yesterday. We’ve been engaging always.